MARK MADE CONSULTING

Why?

Let’s improve your business before your customers start noticing your weaknesses…

Do not wait until it is too late…

Let’s improve your business before your customers start noticing your weaknesses, before your competition outgrow you, before your employees start leaving you, before your competitors hire the talent you wanted to hire, and before your brand and reputation will be damaged…

You better start improving strategic areas as soon as possible.

Let’s talk about the business overall…

Purpose of your business...
  • I guess there is something what you have (product / service) and something what your customers need or want – something what is the core of your business – your offer.
  • I guess you want to give it (sell it)  to your customers to meet the demand (or create the demand) – that’s usually the purpose of the business and the way how to a make money and profitable business.
  • I guess you are not the only one doing that – there is a competition – direct / indirect – or soon or later there will be some competition offering the same or very similar services or products to very similar target groups as you do.

  • So you need to strategically think about your business and about what to do, how to do it, when to do it, what product or service to create and develop, how to let customers know about it so they can find your offer and make it easy for them to buy it…
Keep everything going right way in a very complex system...
  • But that is not the end… when your costumers buy from you I guess you don’t want to lie or cheat them… you need them happy, satisfied, loyal, come again, talk about you, recommend you and buy more…
  • You need to be able to deliver what you offer and what you sold and you need to be there when some problem occurs and be ready to solve it, you need to communicate with your customers…

  • You need to keep your word, you need to deliver quality, you need to keep your brand promise and you want your brand perception and brand associations in good vibes…
Growth and strategic marketing & branding...
  • You need to growth, you need to sell more and more because you need also innovate and improve the products & services to get more new customers and take care of the existing customers to buy again from you and you of course need people to operate all of this.
  • You need employees but you need good employees because in the end they are part of the product too. They are part of your brand, part of your reputation, so you need to take care of communication – externally and also internally. That means you need to improve your employer branding and support HR.
  • You need to make both the employees but also the customers satisfied, but also investors and suppliers and partners needs to be satisfied… And in all of this is more or less involved strategic marketing and branding – even you do not think so…
  • You have to think about your existing customers, communicate with them and use strategic marketing & branding to keep them loyal and satisfied to recommend you. At the same time you need to strategically approach how to reach new customers and how to communicate with them…
  • You need to improve strategic marketing of your business, you need to be unique and improve your brand, increase a brand awareness, build specific brand associations about your brand and differentiate yourself, your products and your offer from your competition.

If you still think that you do not need strategic Marketing and Branding…


Let me ask you a few questions…

 These questions are not aiming to insult you, hurt you, provoke you or  blame you or someone in your organization… The aim is to make you think about these type of questions, consider and honestly answer them.

The aim is to find a least a few minutes of your time to think about these strategic areas because they can have significant impact on success of your business.

These are the questions that business owners, marketing managers and external marketing agencies usually do not ask for various reasons…

So let’s have a look at it together:

So let me ask you a few questions about…

Competition...
  • When was the last time you did a proper competition analysis?
  • Do you know what is your competition doing?
  • What campaigns are they running?
  • What are the key messages and key benefits they communicate to the customers?
  • When was the last time you did a competition research and then found a time to adjust your communication?
  • Do you even know who are your competitors?
  • What do their post on social media?
  • How do their emails and newsletters looks like?
  • What are their reviews from customers?
  • What selling strategies are they using?
  • Is there someone in your company who can have a look at that?
  • Someone who has the time, know-how and experience to do it?
Marketing campaigns, results and audit...
  • Are you doing everything you can, as good as you can and as effective as you can?
  • Or are you spending your budget on some “trends” to be “cool” but it doesn’t support your business goals at all?
  • Are you spending your budget in an effective way?
  • Or are you spending it according to your external agency?
  • Does it even make sense to invest to these activities it right now?
  • Is there anything more effective you can do to reach you strategic business goals?
  • Can you spend your budget more effective – on activities that can help you to reach your goals?
  • Is there someone in your company who can have a look at that?
  • Someone who has the time, know-how and experience to do it?
Strategic marketing & branding optimisation...
  • When was the last time you did a proper audit of your marketing & branding activities?
  • When was the last time you stopped, looked back and had a deeper look at your campaigns?
  • When did you look at the results, social media posts, emails, external and internal communication and get a feedback?
  • What is the impact of your marketing and branding activities on your strategic business goals?
  • Are your marketing and branding activities in line with your strategic business goals?
  • Are these activities supporting your strategic business goals?
  • Is there someone in your company who can have a look at that?
  • Someone who has the time, know-how and experience to do it?
Customers, employees...
  • When was the last time you did proper research with your customers?
  • Or with your employees if we are talking about employer branding…
  • Do you know what your customers like / dislike? – why did they choose you instead of your competition…
  • Do you know who do they consider as your competitors?

  • What would be “that thing” or “that situation” what would push them to leave you and go to your competitors?
  • And if this situation would happen – who of your competitors would they prefer and why?
  • When was the last time you did that and used these data seriously and applied them into new strategic activities?
  • When it was last time you did this kind of research and used it to implement new processes and new improvements in your company?
  • Is there someone in your company who can have a look at that?
  • Someone who has the time, know-how and experience to do it?
Implementation and visible results...
  • Are you able to turn all the ideas and projects into reality and visible results?
  • Are you able to manage these strategic marketing & branding challenges and implement your ideas?
  • Is your internal marketing department able to manage your marketing and branding activities?
  • Are you able to successfully manage your external marketing agency?
  • Are the outputs from you marketing agency good?
  • Are you able to provide good brief and define what you want?
  • Is your HR able to attract talents and hire good candidates?
  • Is there support of your strategic business goals or HR goals from your marketing department or from the agency?
  • How is your employer branding, internal communication and external communication?

  • Is there someone in your company who can have a look at that?
  • Someone who has the time, know-how and experience to do it?
  • Do you have internally available the experience, skills and know-how to manage strategic marketing and branding?

Here is the why…

years of experience in marketing & branding

strategic projects successfully delivered

various segments and business areas

various companies from start-ups to corporations

Experience: Broad set of skills & experience – creative work, strategy, planning, research & analysis.

Projects: Strategic projects from brand awareness, internal processes, sales or employer branding.

Segments as: Finance, sport, fashion, events, engineering, IT / e-commerce, HR and more…

Companies: From small / medium sized businesses or start-ups to global corporations.

 

hours of creative work, design, photo, video...

hours of strategic marketing & branding

big problem...

hours working on your strategic projects

Creative work: Content creation, graphic design, photo & video production… you name it.

Strategic marketing: Research, audit, business diagnosis, strategy plan, execution & visible results.

Problem: Still 0 hours spend on your strategic projects and still ready to improve your business.

Your business: Let’s change it and start improving your business and turn ideas into reality.

Rent experience, skills & know-how ready to solve your strategic problems.

From strategy to implementation and visible results. 10+ years of experience in strategic Marketing & Branding, business, content creation, advertising or employer branding from various companies in various segments.

I am strategic and creative solutions provider & problem solver. I am results driven and I turn ideas into reality with strategy and plan before the execution.

I am not afraid to implement and set up new processes. I am able to fast understand the key areas of the business, define the strategic areas and find effective solutions – what, why and how can be improved and implemented.

Let's improve your business

Book free consultation
and let’s improve your business

(30 min intro talk about your business and issues you need to solve)

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