Your business is a complex system with many things around that can have an impact on it. It is a good idea to be prepared and to have a good plan of your activities and campaigns to support your business goals.

Without a good plan it will be hard to prepare strategic steps and activities and campaigns. You can miss a lot of good business opportunities or damage your business. There are specific seasons during the year when your business can grow very fast and if you are prepared and ready it can bring a lot of benefits and profit to your business. So it is a good idea to have a clear and specific plan of your activities and campaigns.

On the other side there are most likely seasons during the year which are not so good for your business. It is a good idea to be prepared and ready also for these and try to get benefits for your business.

Without a good plan in line with your strategy and strategic business goals you will be lost in chaos. You will end up doing strange things without clear vision, you can miss a lot of business opportunities or do not take full advantage of them.

Most businesses have strong and weak seasons. Businesses can use specific days as Black Friday, cyber Monday, Christmas season, new year season, summer season or other specific days during a year to prepare specific campaigns and reach new customers or offer something special to existing clients.

To know what you are going to do, why, how and when is very important for your business and for your marketing and branding activities. Are you going to be at a business conference in the next 6 months? What are you going to do there? What do you need to prepare?

How about your summer campaign? How about your Black Friday campaign? How about your Christmas campaign? What are you going to communicate? What products and services are you going to promote? How? Where?

What channels are you going to use and what type of content do you need to prepare? Online? Offline? Newsletter? PR article? Video? Graphic? Text? Audio? What message are you going to send to your customers and when? What is going to be your budget for these activities and who will take care of all these activities?

With a good plan you will know how to answer all these questions. You will know what you need to, how, when it should be ready and how much money you need to invest in it. You will be prepared and ready. Your internal marketing team or your agency will be ready in advance and everything will be prepared and planned to reach maximum potential of specific days and seasons for growth of your business.

3-6-12 or even 12+ months plans of your campaigns and marketing activities will help you to plan your business activities and campaigns. You will know your budgets, prepare your team and agency and you will  be ready to prepare everything important in advance. So do not rely on coincidence, luck or accident. Prepare your business for success with a clear plan. Let’s create a plan for your marketing, branding and business activities and campaigns for the whole year.