STEP TWO
Marketing & Branding audit
What you did in the past, how you did it, what you do now and how to improve it
It is not important what you do but how you do it and why.
What marketing and branding activities are you doing? How are you doing them and why?
How can you improve them? What activities you can start doing to improve your business?
Let’s do a marketing audit of your activities.
Marketing & Branding audit
“We tried but it did not work.”
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Yes I hear this from entrepreneurs, company owners or managers a lot. Let me have a look and ask some questions and let’s see… I always aim to get straight into this:
- Show me what you did
- Show me how you did it
- Tell me why you did it
- What was the goal?
- What were the results?
- Why it was not good?
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Firstly let me analyse it and then let’s go back to the beginning and talk about it again. Then we will see if it can work for you or not.
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Maybe you or someone who did it for you did it wrong. Maybe it was because of a lack of knowledge, information, skills or experience. The fact you tried it a few times does not mean it is not working at all.
Experts and "experts"
- During the years I have seen so many “certificated experts” who did such bad campaigns and provided so wrong recommendations just because they had no idea what to do and how. They made so much damage and wasted a lot of money without results.
- I have seen so many bad decision, wrong settings in campaigns, wasted leads, frustration from bad results and then wrong conclusions just because “someone” was trying to looks like “certified expert” but without real results… That’s why I always have a look at what was already done, how and why.
Audit of your activities...
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Let’s have a look at your marketing and branding activities, your PR articles, your paid campaigns, your newsletters, your customer service, your website, your social media, your communication, your company profiles, texts and descriptions and everything you did to build up your brand, improve brand awareness and promote your products and services.
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Then we can talk about how to do it better and improve your marketing and branding activities to support your strategic business goals. During the marketing audit I will have a look and analyse all your marketing and branding activities, find weak points and provide suggestions on how to improve your business.
Why Marketing & Branding audit?
- Review of your current marketing and branding activities
- Review of your previous marketing and branding activities
- Find out what marketing campaigns works for you
- Find out what marketing and branding activities you should stop doing
- Find out what marketing and branding activities you should start doing
- Find out what needs to be changed and improved
- Find out if your marketing and branding activities are in line with your strategic business goals
- Find out if your agency, external partners, freelancers or internal marketing team are doing it right
- Find out if you have set up all the basics and if your marketing activities are consistent
- Find out how to improve overall marketing and branding activities to achieve your business goals
- Find out more about your business and about your marketing and branding activities
- Find out what and how is your external marketing agency doing
How to improve your strategic marketing & branding activities?
Book free consultation
and let’s improve your business
(30 min intro talk about your business and issues you need to solve)
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