About you

MARK MADE CONSULTING

Your situation, your goals, your projects, your areas for improvement and your needs

“Your business is complex. Do not hire a specialist to just solve one small problem.

Hire a strategist who sees the big picture and improve your business overall.”

Execution without proper plan and strategy in line with business goals is like going to play a football blind, with only one player and without a coach…

You will be running and kicking around and you will be able to show “some results” (kilometres you run, sometimes you will maybe hit the ball accidently…) but you will most probably lose the match.

You won’t be able to see where to run because you won’t know where the goal is, you won’t be able to kick the ball or cooperate with team players and you won’t be able to score at all…

The same can happen with your business and in the end you will be tired and you will waste a lot of time, energy and money without results.

From my experience…

This is how it usually looks like...

You do not know much about your own customers, competition, employees or even about the market you are on…
Your communication / marketing department is too busy and overwhelmed by execution and daily tasks…
Strategic business goals are not in line with your strategy and your marketing activities…
Internal marketing is doing “something” but it does not support any of your strategic business goals…
Sales and marketing is not working together but against each other – even they should have the same goals…
You have an external marketing agency but is pain to work with it and you are not able to provide a good brief and instructions
Your marketing department contains of 1-3 people “doing everything” but without proper strategy, goals and budget…
You have an external marketing agency but they do just “very basics” to get paid and do not care about your long term strategic goals…
Your HR does not have support from marketing / communication but you need to hire a lot and there is need for employer branding…

You do not consider marketing & branding as one of the most important and strategic areas of your business…
You maybe do not even have the basics and you need to build it up from scratch and set up the basics processes…
You know that you need to change it somehow and improve a lot of things but you do not know how…and you don’t have a time to do it…
You are missing skills, experience, know-how and time to be able to solve these strategic issues internally so you are not able to improve…
Maybe you do not even have a marketing department at all – maybe somewhere in HQ but for your business unit you do not have any or very small support for your marketing, branding or HR and employer branding activities…

Or… You are new on the market, you are just about to start your business, you are start-up or you just need to start from the scratch…

Typical issues companies usually facing...

You need to boost your sales but there is not the right strategy, plan, skills and knowledge internally…
You know that you are better than your competition but customers do not know about you…
You need to hire and attract new talents but they do not know about you and they do not see you as an attractive employer…
Your need to improve your brand awareness to attract more customers and establish your brand on the market…
You need to identify the most important topics for your customers and prepare strategic communication to reach your target group…

You need to be more visible, set up basics processes, implement ideas into reality and run the campaigns…
You need to urgently improve your employer branding and support HR department…
You do not even have the basics as social media accounts, never run online campaigns or you do graphic design in PowerPoint…
You have not defined the basics about your business, customers, markets, products, budget and strategic goals…
Your current internal employees do not have a time, skills, knowledge or experience to work on these strategic topics…

There is nobody able to do it internally and your are missing the skills, know-how, experience and someone with time to take care of it...

And all of that combined usually ends like this…

Your employer branding is not attractive – people are leaving and you are not able attract the best candidates on the market…
Your marketing & branding activities looks “messy” there is not consistency and no strategic brand management…
Your internal / external communication is not good and is not in line with you strategic communication…
You have no idea about: what, how and why are your competitors doing – you are missing a competition analysis…

Your marketing agency in not your solution provider but an expensive “expensive pain in the ass” without results…
You have no idea how your employees and customers think about you and about your brand, products or services…
Your success and business potential is limited and you are not using your marketing and branding to help you with your strategic business goals…

Your customers are getting angry and start looking more and more for other options and considering your competitors…
Your competition is growing, it is more visible and successful and you know that you must start doing something about it asap…
You and your strategic departments are too busy and too much focused “inside” the company…
You cannot see the strategic problems as you don’t see your company from “outside” so you oversee important areas for improvement…

You maybe know what to do and why but you do not know how and nobody has a time to work on it as everyone is already busy…

This is what companies usually need and where I can help…

You need someone to have a look from “outside” who can provide transparent suggestions for improvement
You need someone to analyse, define the most important areas and help to implement new changes and processes into reality
You need strategic consultations and lead the changes to improve your strategic business areas
You need to identify the key areas for improvement (pain points) and find out effective solutions how to improve them
You need a help with strategy, plan, new processes, implementation and manage the whole project

You need someone who can bring practical and effective solutions, help you to improve processes and help with implementation
You need someone with years of experience on your side, who can see the big picture and who can brings new perspective
You need someone to “guide” and support your marketing & branding activities, keep an eye on external marketing agency
You need someone with skills. experience and know-how to improve strategic areas of your business as – sales, brand, communication…
You need flexibility – no full time employee or agency but someone who can be around and help when needed…
You need someone who will not wait for tasks and ask what to do but someone who will drive the change and take care of improvements…

You need someone to drive a change and lead the strategic projects, someone who can have full focus and hands on
You need someone who do not just talk, analyse, suggest and advice but also roll up the sleeves and turn it all into reality
You need someone who can be flexible, who is transparent, experienced and who can identify the problem and find solutions
You need someone responsible, results driven and flexible according to your needs – when you need, for how long you need
You need someone very flexible who you can rent when you need, for how long you need – for specific period of time or just for a project
You need someone who has broad set of skills, experience, know-how and time to turn ideas into reality and bring visible results…

Sounds familiar?

Let’s change it and improve your business.

Internal people are part of the problem…

External people are part of the solution…

It happens all the time… internal teams become too busy and too “blind” with all the execution, daily tasks, processes and micromanagement that they do not have a time and space for strategic planning and strategic thinking.

Strategic business areas are often ignored but only until everything is fine. Then there is suddenly urgency for improvement but internal teams are already busy and many times they do not have skills, experience and know-how needed for strategic improvements.

Even when the company tries to solve and manage new projects internally there is one more issue except of lack of time, skills or know-how…

Internal employees are too much affected by being internal, they hardly see the problems “from above and from outside” with realistic view.

This is why they often became part of the problem and not part of the solution. They are too busy and their point of view is too limited so they often oversee many important issues.

Bring new point of view, new perspective and new ideas into your company…

Why bring external help to your company...

New ideas, new perspective, new point of view…
Experience, skill and know-how you are missing…
100% focus on the project and specific issues…

Transparency & complex point of view from above and from outside…
Realistic view without limitations of internal environment…
Ability to point out and raise awareness even about non-popular topics…

Flexibility – part time, full time, consulting, interim manager, project based – as you need…
Effectivity – man on the mission – ready to turn ideas into reality and bring visible results…
Strategic consultations, advices, suggestions and effective solutions…

Implementation and visible results, faster and effective (than your internal teams)…
Broad experience and skills – from various projects, various companies, various segments…
Full package – from creative work, online marketing, strategy, employer branding to leading campaigns or manage external marketing agency…

Flexible ways of cooperation...

During specific period of time
Under specific conditions
Part-time support
Full time manager

On specific projects
Interim manager
Consultations
Rent experience and skills ready to help you when you need

Key areas where I can help you...

Audit – of your current and past marketing & branding activities…
Business diagnosis – deeper look into your business & strategic goals…
Qualitative research – with your clients, employees, customers…
Analysis – with suggestions for improvement…
Point out the key and strategic areas for improvement…
HR support – onboarding, job ads, hiring campaigns, employer branding

Marketing support – manage external agency or hands on help with online marketing, social media, paid campaigns, content creation, graphic design…
Competition analysis – marketing & branding activities…
Strategic marketing and branding – goals, plans, budgeting, strategic communication…
Employer branding – help to define EVP, key communication, campaigns to support HR…
Implementation – turn ideas into reality, bring visible results and find effective solutions…
Consultations – suggest, advice, explain and provide feedback how to improve strategic areas…
One man army – from strategy and creative work, content creation or design, to online campaigns and execution…

My experience, skills & solutions for you...

10+ years of experience in marketing, branding, management, employer branding and business…
Companies of various sizes and types – from small start-up to global corporations…
Companies from various segments – sport, luxury management, e-commerce, events, banking, engineering…
Experience in various positions – from executive marketing manager, senior positions, head of brand marketing, consultant or interim manager…

Able to quickly understand the key and strategic areas of the business and find a ways how to improve them…
Able to turn ideas into reality – from strategy and plan to implementation and visible results…
Able to manage creative team / external agency or help with creative work if needed…
Able to ask strategic questions and help to define strategic business areas for improvement…

Experience in content creation – graphic design, web, social media, photo, video production…
Experience in leading creative team – web designer, copywriter, CRM specialist, graphic designer, social media manager…
Experience in running paid online campaigns on LinkedIn / Facebook / Instagram…
Experience in strategic projects – with impact on sales, brand awareness, employer branding, hiring or HR…

Skills and know-how from various business areas – from strategy, through project management to execution…
Experience in communication and cooperation with senior management or VP’s of the company…
Ready to find out and point out strategic issues inside the company, suggest effective solutions and be part of the execution…
Not afraid to lead the changes and set up and implement new processes into company…

Experience, skills & know-how ready to solve your strategic problems.

From strategy to implementation and visible results. 10+ years of experience in strategic Marketing & Branding, business, content creation, advertising or employer branding from various companies and various segments.

I am strategic and creative solutions provider & problem solver. I am results driven and I turn ideas into reality with strategy and plan before the execution.

I am not afraid to implement and set up new processes. I am able to fast understand the key areas of the business and define the strategic areas and find effective solutions – what, why and how can be improved and implemented.