What is your opinion about your company, competitors, products or services you provide to your customer can be different from the customer’s opinions. You can guess how competitors and customers perceive your company and your brand but what is really important is how your customers and competitors see your company and your brand.

What brand associations do they have with your brand, who do they consider as your competitors and why. Why do they became your customers and who you need to do to keep them loyal?

Your opinion about your business is just guessing based on your point of view but it may not reflect reality. Your business is your baby, you created it and you see it through your eyes.

Reality can be often very different and influenced by your look from inside. Your point of view can be very limited and not objective – nobody wants to see mistakes, criticize yourself and highlight the weaknesses.

Many companies and entrepreneurs think they are the best, their products and services are perfect, customers are satisfied and they do not even have a competition…

“For some reasons” the customers are not loyal and not going back, profit goes down or just jumps up and down and they do not know why… Negative reviews are filling the internet and mailbox of customer care departments who do not know how to deal with them.

“For some reasons” other companies and competitors have better brand awareness, better brand positioning, have positive associations with their brand, better marketing campaigns, better processes, more satisfied customers and in the end they are selling more. You do not know why…

To manage business based on non objective opinions and make strategic decisions based on personal point of view from inside the company can be really dangerous for the success of your business and for your profits.

Market research, competition analysis and a good questionnaire together with a few interviews with your customers and business partners will show and reflect the reality very quickly.

That’s why market research, customer research and competition analysis are very important for your business. You will get very important and strategic information to understand your customers, how they perceive your brand, what associations they have in their minds connected with your brand, how they perceive your competitors, what do they like and what they don’t.

Thanks to marketing and branding research you will know the key and strategic information about your business, your products and services, about your communication and what should be improved to be more attractive for customers and gain competitive advantage on the market.

The same can apply inside your company where the main focus are you current employees. They can the daily reality, daily problems, processes, company culture and overall situation across the departments and whole company.

Find out what your customers know about your company and your brand