You should definitely consider creating a marketing strategy for your company. Definition of your strategic goals, understanding what problems are you facing, why you need to solve them and how you can solve them is crucial for your success.

To have a clear picture about your vision, mission, understanding the market situation and your current business situation will significantly help you reach your strategic business goals.

Marketing is the key and strategic part of your business with a huge impact on the success of your business. Marketing mix (4P’s – 7P’s) is basically the core of your business. Unfortunately many people still think that marketing is just about advertisement or social media post. Strategic marketing has a huge impact basically on every aspect of your business – from product development, pricing, distribution and sales to profit, demand or communication.

What you need to achieve, why is it important, how you can do it and when it should be done. Without answering these strategic questions you will get lost quickly and you will probably waste a lot of time, energy and money.

Whether your goal is to sell more, keep existing customers satisfied, find new customers, sell more to existing customers, improve brand awareness, create specific brand positioning or specific brand associations, you must know where are you going, why and how you will get there.

If you do not have a clear marketing strategy and plan where you define what you need to do, why, how and when you will always struggle and you risk your success. You will probably waste a lot of time, energy and money on various activities without success.

To have a clear definition of business fundamentals as knowing what you need to do and why is crucial for every business. Without it you will be lost and just blindly trying to “do something” to achieve your goals.

All your marketing and branding activities should be in line with your strategic business goals. Before you start even brainstorming some marketing or branding activities you should ask what strategic business goals this activity is going to support and how. If the marketing or branding activity will not support any of your strategic business goals you should not waste a time on it.

Do you know who your customers are? What are they looking for? Where and how can you attract them? What benefits do they really want? Your products or services are not for everyone and you need proper strategy to know what you are going to do, why, how and when.

With clear marketing strategy, defined strategic business goals and plan you will be always sure what to do, what not to do and where to invest your time, money and energy to achieve your goals.