STEP SIX
Brand strategy
Your brand positioning, brand awareness, brand associations and design consistent and in one line
“Products are made in the factories but brands are created in the minds.”
Your brand is what your customers, competitors and people in general think about your business and what associations they have in their minds when they get in touch with your brand.
That will not happen by accident so you need a good brand strategy to create your brand.
What brand do you want to be? Let’s create your unique brand!
Brand strategy
Branding and brand associations...
-
Branding is not a logo! Branding differentiates your products and services from others and makes you stand out from your competitors.
-
Let’s play a game. Name a brand that is known because of safety in the automotive industry…
Volvo right? It is not an accident. They have worked hard on it to have this brand association connected with the brand and have good brand awareness to be well known.
-
Let’s play one more time. Name 3 super cars brands…
Did you say Porsche, Ferrari or Lamborghini? Why do you have these brand associations? Because they have worked hard to get into your mind and create these associations with their brands so you consider them as luxury and as super cars.
Stand out and be unique...
-
It is important to have branding in line with your marketing and with your core product. To talk everywhere about safety and then your products will not be safe is really not good… That will hurt your reputation, brand positioning, create negative brand associations and so on.
-
To make your brand really unique requires a specific approach and strategy to have a clear vision and plan. What positioning do you want to have in the market? What associations do you want to have in customers’ minds connected with your brand? It all depends on your brand strategy and your branding activities.
Define what brand you want to be...
-
How do you want to be perceived by your customers and your competitors? Do you want to be premium and expensive? Do you want to be cheap and affordable? Do you want to be known for high quality and great service? Is your brand and communication going to be serious or funny? Do you want to communicate product benefits or attributes? Or both of them?
-
Who are you going to talk to? And what are you going to tell your target audience? What kind of messages and what communication language are you going to use in your marketing campaigns? What brand associations you want to create in customers minds? You should also define what you do not want to be and keep it in mind when planning your marketing and branding activities.
Your brand is unique so let's make it unique...
-
Your brand is unique and it requires specific actions to create a specific brand. Everything that customers have in their minds is connected with your brand as a result of branding. I will help you to create your to define the basics of your brand. brand strategy.
-
Then you will know exactly what to do, how and what you need to communicate to your target audience to attract them. With brand strategy you will create a specific brand known for specific brand associations and improve brand awareness which will in the end increase your sales.
Why Brand strategy?
- Clear definition of your brand – what is it, how is it different / better, for who is it and why should anybody care
- Define what is your brand positioning and what brand associations you should communicate
- Define the main benefits and attributes of your brand and of your products / services
- Define brand elements which will represent your brand – logo, name, colours, design…
- Define keywords and key messages what should be used in your campaigns
- Define the slogans what should be used in your messages to your target group
- Connect you strategic business goals in line with your marketing & branding strategy
- Find out what branding activities you should do to support your strategic business goals
- Define you want to be perceived by your customers, competitors or employees
- Understand what kind of brand you want to be – who are you? And what is your brand about?
- Have a guideline for your internal marketing team, agency or external partners and freelancers
- Have a clear plan and budget for your branding activities, channels, campaigns, seasonality and so on…
- Do the right strategic decisions with your business, marketing and branding activities
- Attract the right candidates with attractive branding / employer branding and make hiring easier and more effective
What are your brand associations? How do you want to be known?
Book free consultation
and let’s improve your business
(30 min intro talk about your business and issues you need to solve)
Created by © MARK MADE MEDIA 2022