About me

MARK MADE CONSULTING

10+ years of experience in strategic brand marketing ready to help you

Your experienced senior Brand & Marketing manager

10+ years of experience, skills and know-how from marketing, branding, business and management from various companies and projects.

Who am I, what is my background and how can I help you?

About me…

My background, education and skills...

Education:

Bachelor title in Management of Small and Medium Entrepreneurship
Bachelor title in Sports Marketing and Management – Copenhagen Business Academy
Brand Management – International summer university – Copenhagen Business School
A lot of books, presentations and courses…

Skills & tools:

Creative work and content creation

Adobe creative tools – Photoshop, PremierePro, InDesign, Illustrator
Photo shooting and photo editing
Video shooting and video production
Graphics in Canva, PowerPoint
Wed design in CMS as WordPress

Digital marketing and online advertisement

Facebook Business Manager
LinkedIn Business manager
Brand awareness and Lead generation campaigns
Google Analytics, Email marketing and CRM

Know-how & experience:

Strategic marketing
Brand management
Project management
Audit, research & analysis
Event marketing & management
Sport marketing
Online & offline marketing campaigns
Social media, content creation & campaigns
Email marketing & CRM
Leading creative team & external agency
Strategic communication
Marketing & brand strategy
Budgeting & planning
and so on…

I have been working for various types of companies as...

Start-ups on the way to get big and grow with needs to set up the basics
Small & medium sized businesses operating locally with bigger ambitions
Fast growing companies aiming to establish the brand on the market

Established companies with long history and with need for business improvement
Big companies operating on international markets facing various strategic issues
Global corporations where strategic areas needed to be improved and new changes implemented

On strategic projects as...

Project life cycle – improvement of the whole project management processes across various departments
Sales support, brand awareness, overall strategic communication of the company
Go to market strategy – from product development to strategic communication
Hiring and onboarding new managers, preparing onboarding materials and onboarding process
Leading small creative team (web designer, copywriter, graphic designer, back end, front end developers)

Brand management, content creation and brand awareness
Emails marketing, social media and online marketing for international company
Strategic communication, content creation, social media marketing and promotion of the international event
Event management, new product development and brand management
Content creation, PR, strategic communication and business development

Qualitative research with clients, identify strategic areas for improvement and brand management
Lead generating campaigns, digital marketing, web, content, improvement of sales and project management
Event management and event production, PR, sponsorship management, leading creative team
PR activities, relationship with media, strategic communication, content creation
Re-naming, employer branding, strategic communication for corporation, branding workshop for HR
Leading a workshop about topics as marketing, branding or specific areas as employer branding for HR and recruiters

Leading employer branding campaign, bridge between the marketing agency and company
Qualitative research with senior management, analysis, EVP definition, definition of strategic business areas for improvement
Competition analysis, communication analysis and preparing key communication messages for online & offline campaign
Creating strategic communication concept, setting up digital marketing basics, online and offline campaigns
Communication and reporting to senior management and VP’s, providing consultations on strategic areas
Global employer branding strategy, brand awareness, employer branding and strategic communication

In specific areas and segments as...

Start-up in sport and membership segment
International event company focused on niche topics as Energy, Oil & Gas, Finance or Health care
International Luxury management company providing services for UHNW clients
Sports events company operating globally from Asia, Europe to USA
Interim management provider operating globally

International bank for corporate clients
Marketing agency focused on brand strategies, online advertisement and web design
Fast growing MMA organisation building its brand and position on the market
E-commerce company creating custom made e-shop solutions
Global corporation delivering Waste to Energy solutions

My experience...

10+ years of experience in marketing, branding, employer branding, advertising, content creation, strategy, planning and project management
Strategic and creative solution provider, problem solver always looking for improvements with very complex point of view
Able to fast understand the key areas of the business, define the strategic areas and find effective solutions
Able to analyse and identify what, why and how can be improved and implemented

Leading projects, marketing campaigns, prepare presentations and analysis and present them to senior management
Not afraid to implement and set up new processes within the company, set up processes from basics and set up new benchmarks
Can provide strategic consultations on marketing, branding, employer branding and strategic areas of the business
From strategy to implementation, driven by visible results but with strategy before the execution and always see the bigger picture
Broad set of skills and years of experience – I am able to cover various areas of strategic marketing & branding including execution
Experience in various positions – from executive marketing positions, senior positions to head of brand marketing, consultant or interim manager

It is not about the right answers. It is more about asking the right questions.

Some business related questions I discuss with clients during the consultations.

What problem do you need to solve and why?
What are your strategic business goals?
Who are your customers?
What are the main benefits of your products / services?
Who are your competitors?
How are you better / worse than your competition?
What is your target group?
How can you reach and attract it?
What key messages do you communicate?
What are the most profitable products / services?
What are the most profitable seasons during the year?

Why are you doing it – what is the added value?
What brand do you want to became and why?
What is your brand about?
What is your brand positioning?
What are your brand associations?
Why should be anyone be interested in your brand?
How your customers perceive your brand?
What is your strategy to achieve your business goals?
What is your plan to achieve your strategic goals?
Does your current marketing and branding activities support your strategic business goals?

Can you answer these basic questions?

Let’s talk about it and let’s do marketing, branding and business strategy right.

A little bit more about me…

Who am I?

I am Mark and I am a senior marketing and brand manager with 10+ years of experience in marketing, branding, business, management, project management, content creation and creative production. I have experience in small and medium sized companies, start-ups, local events and projects, international companies to big and global corporations. As an external consultant I provide consultations for companies who need help with marketing, branding and business strategy.

I am strategic, creative and analytical solution provider who is always looking for improvements and how to do things better. I see things in a complex view where everything is connect together and I am always looking for ways how to make things work better and more effective. I am result oriented and I like to see visible results. Instead of just talking about theory, ideas and options I prefer to turn ideas into reality. I like to work on new projects, face new challenges and trying to find new solutions for problems.

What I do?

I help companies to define strategic business goals from a marketing and branding perspective, create communication plans for marketing activities and set up processes for improving marketing and branding activities. From analysis, strategy to planing next steps how to achieve your business goals, improve brand awareness and your positioning on the market. I am strategic solutions provider who can identify weak points and suggest improvements.

I can prepare workshops and educate your marketing or HR team, help you to execute your marketing activities and turn them into reality or just stay between your company and your marketing agency as an external consultant, advise and provide strategic recommendations.

I help businesses with strategic marketing & branding, being a bridge between the company and external marketing agency, supporting internal marketing department and helping with marketing and branding activities based on research, analysis, goals and strategy.

Thanks to my broad experience I can help with many areas – from creative work and content creation to strategy, leading marketing campaigns and be responsible for strategic projects – from strategy, planning, budgeting to execution and implementation.

My story...

My career in marketing started about 2013 when I wrote my bachelor thesis about marketing mix (4P’s) and even back then I was already focused on practical results. I was writing about existing business, created a web site for it and created communication strategy. Later I continued with study in Denmark, Copenhagen where I studied marketing, management an brand management.

After I graduated I took a brand management course at Copenhagen Business School. Even during my studies I was already working on various projects for various companies where I had the chance to learn and practice marketing and branding principles from the basics.

Since then I went through a lot in world of marketing and branding. I did graphic design, web design, social media marketing, photography and photo editing, videography and video editing and so on. It was natural because it was one big circle where everything is connected – first we need goals, strategy, plan and then next steps and execution as content creation and run the campaigns.

Just to create content is nice but we need to know what kind of content we need, what we need to communicate, to whom and what kind of brand we want to create. Then we need to get that content and messages to the right people so we need online & offline marketing and advertising with the right message for the right target group with clear business goals and strategy.

For me it was just so natural doing a little bit from everything and after some time I became something like one man army because I was able to do basically do everything. Later I worked as content creator or marketing manager for various companies and after years also as head of brand marketing or senior brand marketing manager. That’s why my point of view is very specific and different and I can see things in businesses in very unique and complex way.

Today after 10+ years in marketing & branding I can still see that many companies and founders do not understand the very basics of strategic marketing and branding. Many of them underestimate the power and impact of marketing and branding on the business while they still think that marketing is just about advertisement or post on social media and branding is just a logo…

With my broad experience in various companies, various projects and various segments and my background and broad set of skills I am helping companies with strategic marketing and branding, planing, implementation and execution to support their strategic business goals. There is much more what strategic marketing and branding can do for your business if you do it right.

In personal life...

I am husband and father and I like travelling, reading books, listening old LP’s, everything about marketing & branding, sports and nature. In the past I used to train boxing and Muay Thai and I am UFC fan. When I relax I read, watch good movies or listen podcasts about various topics – from business, psychology, parenting, self development, success stories, interviews with interesting people and so on.

Since we moved from flat to the house I am also enjoying all kind of manual work around the house – from wood chopping, to gardening and so on. It is a my kind of relax and balance between business, work and life. In my professional career I am results driven and the same applies in my personal life where I like to see how ideas turned into reality.

I like photography and art – in the past I used to photograph a lot and many of my photos hang on the walls in our house. I used to photograph sport athletes, photos for commercials but also buildings, nature and so on – what I mostly enjoyed in Miami, New York, Atlanta or in Copenhagen where I spend almost 5 years of my life. I like all kinds of sports as for example: ice hockey, football, bowling and I like to spend a time in nature and with my family.

“One man army with complex point of view and broad set of skills ready to help you.

Creative, strategic, analytical solution provider & problem solver.”

I am experienced senior Marketing & Brand manager with 10+ years of experience in marketing, branding, management and business.

I studied marketing, branding and business in Denmark / Copenhagen and during my career I have been working for various companies from small start-ups to global corporations.

I am analytical, result oriented and strategic solutions provider driven by visible results and I like to turn ideas into reality.

Let's work together

Book free consultation
and let’s improve your business

(30 min intro talk about your business and issues you need to solve)

Follow